The Latino Electorate

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November 14, 2012 by adriannstuff

Fifty-seven percent of voting Latinos identified themselves as Democrats and fourteen percent identified them as Republicans. One of every five Latino voters, that’s twenty percent, identified as independent. Latinos account for the largest minority group within the United States and they continue to grow in number. The latest date from the impreMedia/Latino Decisions “Elective Eve” poll suggests that Latino voters made a decisive impact on the Presidential race in key states across the country, according to initial Election Day analysis conducted by the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund. In California, New Mexico, and Texas, at least one in five voters was Latino, with the Latino share of the electorate in New Mexico reaching thirty-five percent. So it has become transparently clear that the Latino vote is becoming more powerful during presidential elections, swaying the electoral vote of specific states. Latino indicated that their biggest issue that they wanted addressed by political candidates this year was most importantly a striving economy with more jobs, then immigration reform, education, and lastly healthcare. It was these four main issued that decided the Latino vote. Several Latino voted for Governor Mitt Romney in states like Florida and Virginia because they felt that he would help improve the economy by securing small businesses and creating more jobs. However, several more Latino voted for President Obama because he would reform immigration with the potential passing of the Dream Act and sustained healthcare with “Obamacare” to support themselves and their families.  Arturo Vargas, Executive Director of NALEO Educational Fund, states, “Both presidential candidates and political parties must actively work to engage Latino voters and address the issues they care about. This electorate has shown that it cannot be taken for granted by either party. Campaigns must enhance their strategies to reach all Latino voters, both native-born and naturalized.” If those twenty percent of Independent Latino voters became partisan, then the turn out of the election could have been drastically changed. Also, Millions of Latinos were eligible to vote but did not cast ballots. If those Latinos voted then the election could have been drastically swayed also. The Latino electorate must make faster progress if America’s democracy is to thrive.


“The Latino Vote.” NALEO Educational Fund. Web. 14 Nov. 2012.



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