Prudencio Unanue Ortiz and Goya Foods, Inc.

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September 26, 2012 by adriannstuff

Prudencio Unanue Ortiz created Goya Foods, Inc. which now distributes over 1,500 products originating from every corner of Latin America. Born in Villasana de Mena in northern Spain, Unanue immigrated to San Lorenzo, Puerto Rico at age seventeen in search of better employment opportunities. In 1922, Unanue moved to New Jersey where he became a broker for Spanish foods (Wepman). In 1928, he moved to Brooklyn, and opened an office in lower Manhattan where he worked as an importer and agent of foods from Spain such as olives, olive oil, and sardines. Goya is the leading authority on Hispanic food distributed commercially throughout the United States and even the globe. Goya presents American consumers with the finest products from the Caribbean, Mexico, Spain, Central and South America (Goya Foods, Inc.).  Goya.com personalizes the consumer experience by providing authentic Latino recipes for home cooking as well as educating people to the diversity of Latin American cuisine.   Unanue was charitable throughout his life, and his company supported several civic, religious, cultural, and athletic organizations. Goya’s beneficiaries have included the National council of La Raza, the National Puerto Rican Day Parade, Ballet Hispanico, El Museo Del Barrio, and New York’s Museum of Modern Art, just to name a few (Wepman).  Also, since health and welfare of their consumers has always been important to Goya Foods, Inc., Goya has collaborated with The First Lady’s LetsMove initiative and the USDA to promote the MyPlate, or MiPlato, program. I’ve discovered Unanue because I frequently purchase Goya products such as frijoles negros and seasonings. It is fairly simple to find information on Unanue because like previously stated, Goya.com provides anyone with not only information about their products, but also a brief history on Goya Foods, Inc. and Unanue. Information on Unanue is also available on other media such as websites, encyclopedias, and biographies, such as the American National Biographies Online.

Works Cited

Dennis Wepman. “Unanue, Prudencio”; http://www.anb.org/articles/10/10-02298.html; American National Biography Online Feb. 2000. Access Date: Wed Sep 26 17:48:28 EDT 2012 Copyright © 2000 American Council of Learned Societies. Published by Oxford University Press.

“About Goya Foods.” About Goya Foods.Web. 26 Sept. 2012. <http://www.goya.com/english/about.html>.Copyright © 2012 Goya Foods, Inc.

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