From a direct impact.

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September 25, 2012 by gmayra

Roberto Goizueta was born into a Cuban family in November 18, 1931; his mother was a co-owner of a sugar mill and his father was an architect. He came to the United States during his senior year of high school to graduate and be accepted into Yale University, where he received a degree in chemical engineering. After his studies in Yale in 1954, he left back to Havana, Cuba to work at a Coke Cola bottler.

During his employment at a Coke Cola bottler, Goizueta was promoted to chief chemical engineer of Coke Cola’s five Cuban bottlers. However all turned upside down for the Goizueta family when on vacation, Castro took charge of Cuba; they were forced to stay and leave everything they once had behind. Although Goizueta’s life took a turn, he was hired by Coke Cola to join the technical department in the Caribbean. From then on Goizueta continued making employment progress and within a few years moved to Coke Cola’s headquarters, where he became vice president of the company. He made history by being Coke Cola’s youngest vice president ever. Continuing to exceed expectations, he raised his responsibility in the company and was soon named President, Chairman, Chief Director and so much more.

His knowledge and passion for the company resulted in their “most notable accomplishment” the Diet Coke in 1982. However his heart asked for more, so he created the Goizueta Foundation, which “aims to support educational programs that promote sustainable change and have a long-term impact in the community.” Because of his hard work and dedication Goizueta is a Latino impact to the American society. He has not only shaped the most “valuable” worldwide soft drink company, but he has molded the community through other organizations and companies including: “SunTrust Banks, Emory University, the Atlanta Symphony Orchestra, the Woodruff Arts Center, and the Boys and Girls Clubs of America.” Not to forget the people involved and surrounded by his actions.

He is well known Latino; unfortunately he died on October 18, 1997 of lung cancer. I only learned about him about two years ago however his achievement and history is so easy to access. Because his life steps continue to be spoken of whether it is through scholars, businessmen, chemical engineers, or anyone else. His presence will no longer be present but his leadership will always.


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